EP. 78 | How to Identify Your Reader’s Pain Points and Solve Them With Your Writing w/Amy Simon

If you’re stepping away from the noise of social platforms, knowing exactly who you’re writing for and what she needs becomes even more essential. Today, writer, podcaster, and writing coach Amy Simon shares how to identify your ideal reader, uncover the problems she’s trying to solve, and use that clarity to shape your message with purpose and confidence.

Whether you’re writing a blog, a book, or a lead magnet, this conversation will help you connect more deeply with the people your words are meant to serve—on or off social media. Listen in!

Tune in to Hear:

The #1 mistake most writers make when trying to identify their ideal reader (and how to fix it).
Why narrowing your audience isn’t exclusionary; it’s actually the secret to connecting more deeply.
The difference between your reader’s felt need and their real need—and why confusing the two keeps your message from landing.
Practical ways to discover your reader’s pain points.

More About Amy:

Amy Simon is a writer, writing coach, and the host of The Purposeful Pen Podcast, where she helps Christian writers create a writing life with eternal impact. She is passionate about teaching writers how to hone their audience and message, as well as overcoming the lies and faulty mindsets that hinder both their writing and their relationship with God. She lives in Wisconsin with her husband and their three children. She loves Jesus, her family, coffee, and dark chocolate.