Writing Off Social: The Course
An 8-WEEK COHORT
Instruction. Coaching. Community.
We want your creativity to flourish! In this course, we equip and empower you to choose your own path outside of social media, so you can build a life-giving, sustainable, and profitable writing career.
Our next cohort will begin on January 15, 2024. Our doors are now open!
real talk
You’ve been playing the algorithm’s game for a long time, but enough’s enough.
After years of wasting your precious writing time trying to stay current with the latest social media trends, you’re burned out. You’d shut the whole life-sucking thing down, if you could. But how would you reach your reader? Isn’t leaving social media tantamount to committing career suicide?
Nope! There’s another way!
How it Works:
FIRST:
Sign up for the 8-Week Cohort, complete the course intake form, and schedule a 30-minute call with Mary K. and Sandy. In that call, we will offer a personal audit of your existing website and email strategy.
NEXT:
Watch the pre-recorded video training and complete your homework so you are ready to join the weekly 1-hour group coaching calls via zoom. You can expect to invest about 1 hour a day on this work.
THEN:
Identify 2-3 new, sustainable, life-giving pathways to grow and nurture your audience. Receive the tools and information you need to take immediate action towards those paths, and walk away with a 90-day plan.
WE CAN HELP BECAUSE WE’VE BEEN THERE
We spent most of our writing careers trying to build our platform on social media. Sometimes it worked. But mostly, it didn’t. We thought it was the only way. We assumed we were simply “doing it wrong.” We believed we were the problem.
That’s a lie.
Without the distraction and time-suck of social media, Sandy has written and self-published 3 books, produced 200+ podcast episodes (growing her podcast to a top 1.5% podcast globally), appeared as a guest on 40+ podcasts, grown her email list by 50%, and launched Writing Off Social. (And also, relocated her family across the country and completed a certified culinary school designation, but who’s counting?)
Finally free of the hamster wheel of content creation, Mary K. (and her partners at New Mercies for Moms) began sharing devotions on their local Christian Radio station and published two new devotional gift sets. She has also grown her speaking ministry, completed three online seminary courses, and launched Writing Off Social (the podcast and the course). Finally, she has made a huge dent in her personal reading list- finishing 33 books her first year off social media and 40 in her second!
Are you ready?
Welcome to your new peaceful and sustainable growth and sales pathway–one that leaves you feeling energized, confident, and focused. For a small investment of time (about an hour a day), we will help you discover and implement strategies that work best for YOU–without social media.
We get it
What You Need Is:
A look inside the course
1
module one–Jan 15-19
Personal and Individual Audit
You will meet with Sandy and Mary K. on a 1-on-1 Zoom call where they will conduct an audit of your existing website and email strategy. You will also undergo a self-assessment to identify what’s working for you and what’s not. Finally, you’ll introduce yourself to your fellow cohort members in our private Voxer group chat.
2
Module two–Jan 22-26
Zoom call: Friday, jan 26 @ 1pm Est.12pm Cst/11am Mt/10Am Pt
Clarify Your Message/ Identify + Find Your Reader
You will hone your message so you can locate your reader in real life. You will also learn the benefits and best practices of surveying your reader, and have the opportunity to do so in real time. Finally, you’ll meet your new writing BFFs face-to-face in our first weekly Zoom call, where we will answer questions and brainstorm ideas.
3
module three–Jan 29-Feb 2
Zoom call: Friday, feb 2 @ 1pm Est.12pm Cst/11am Mt/10Am Pt
Intro to The Growth Matrix
You will develop an effective lead magnet and identify your next (or first!) offering. You will learn how everything works together in The Growth Matrix.
4
Module four–Feb 5-9
Zoom call: Friday, feb 9 @ 1pm Est.12pm Cst/11am Mt/10Am Pt
Alternatives to Social Media, Part 1
You will receive an overview of the following pathways, what they are, how they work, the pros and cons of each, and how they fit into The Growth Matrix. You’ll also receive the first actionable steps you can take to implement these into your personal growth strategy.
- Collaboration
- Community Connections
- SEO (Search Engine Optimization)
5
-feb 12-16
Break!
There will be no new material or Zoom call this week. You will have the opportunity to catch up, review, or simply take a breath and enjoy a full break.
Module five–feb 19-23
Zoom call: Friday, feb 23 @ 1pm Est.12pm Cst/11am Mt/10Am Pt
Alternatives to Social Media, Part 2
You will receive an overview of the following pathways, what they are, how they work, the pros and cons of each, and how they fit into The Growth Matrix. You’ll also receive the first actionable steps you can take to implement these into your personal growth strategy.
- Blogging
- Substack
- Article Submission
- Freelance Writing
6
Module Six–Feb 26-Mar 1
Zoom call: Friday, mar 1 @ 1pm Est.12pm Cst/11am Mt/10Am Pt
Alternatives to Social Media, Part 3
You will receive an overview of the following pathways, what they are, how they work, the pros and cons of each, and how they fit into The Growth Matrix. You’ll also receive the first actionable steps you can take to implement these into your personal growth strategy.
- Podcasts
- Podcasts Tours
- Public Speaking
7
Module seven–Mar 4-8
Implementation + Next Steps
You will be given an opportunity to reflect on and review everything you learned and decided upon throughout the course. You’ll join Sandy and Mary K. for a final 1-on-1 call to pull together a personalized growth strategy for you to implement over the next 90 days.
what our graduates are saying:
The Course Prerequisites
A functioning website
Everything we teach assumes you have a functioning website as your home base. If you don’t have one, we can point you to someone who can help set you up!
A functioning newsletter and/or email service provider
Think, Convertkit, Mailchimp, or Substack (not Gmail!). You will need a way to contact your reader by email.
Willingness to take a social media break
While we do not require that you leave social media in order to participate, we highly recommend that you take these 8 weeks to distance yourself from the platforms and use that time to focus on The Course itself.
Still Not Sure?
This course is for you if…
Frequently Asked Questions
Do I need my website up and running before The Course begins?
YES!
Everything we teach in this course assumes you have a functioning website and an email service provider in place. Also, during the first module, we will conduct a personalized website and email audit, so we will need to see your website so we can give you our feedback and suggestions.
When are the weekly Zoom calls?
All Zoom calls will be recorded and available for replay on Fridays at 1 pm EST on the following dates:
Jan 26
Feb 2
Feb 9
Feb 23
Mar 1
We will also have a Voxer group where you can ask questions and get feedback at any time throughout the course.
Is this course good for fiction writers?
YES!
In this course, we introduce you to 10 potential pathways to grow and nurture your audience outside of social media. Some of those will be better suited for non-fiction writers. But many of them will work no matter what you write. We are confident we can help you develop an individual growth plan whether you write fiction or non-fiction.
Is that a yes?
We hope so!
Our goal–our dream–is to become a movement for all writers who no longer desire to build their platforms on the sinking sand of social media. We’d love for you to join us.
Because of the personal coaching and one-on-one instruction provided, space for this course is limited. So don’t delay.
Your purchase is protected by our 100% Money Back Guarantee.
