Ep. 69: How to Sell Your Books Using Street Teams w/Kara Swanson

Street Teams

This week, we are speaking with author and cofounder of The Author Conservatory, Kara Swanson. Listen as Kara shares her insights on building and managing a Street Team as an effective book-selling strategy, emphasizing the importance of training, clear communication, and establishing relationships with team members. Kara also discusses strategies for engaging readers, setting expectations, and nurturing a supportive community. It’s an inspiring conversation that will have you rethinking launch teams altogether! Listen in.

Tune in to Hear:

  • The difference between a street team and a launch team
  • How to make a street team strategy work for you
  • The various platforms Kara has tried out to run her street team, and what she’s found works best
  • A simple first step if you’re looking to assemble your very own street team

More About Kara:

Kara Swanson writes stories about fairy tales and fiery souls. She spent her childhood a little like a Lost Girl, running barefoot through lush green jungles which inspired her award-winning Peter Pan retellings, Dust and Shadow.

She is also the cofounder of the Author Conservatory, where she has the honor of teaching young writers to craft sustainable author careers.

You’ll find Kara with her toes in California sand as a SoCal resident, belting Broadway show tunes on weekend drives to Disneyland with her delightfully nerdy husband, or chatting about magic and mayhem on Instagram.

Links from the Show:

Ways to Support This Show:

If you found this episode helpful, the best way to spread the word and help others find the show is to:

  • Text this episode to a friend!
  • Leave a 5-star rating and review!
  • Hit ‘subscribe’ so you’ll never miss an episode!