Ep. 52: How to Build Engagement with Your Email List

engagement

We’ve all been there. You spend hours crafting an email, pouring out your heart and soul. You finally hit send and…crickets. It’s hard, but don’t lose hope! Today’s guest will share several proven strategies to build the kind of engagement that goes well beyond the metrics and instead, invites your reader into an ongoing conversation. This week we’re welcoming back podcaster, writing coach, and senior editor at WaterBrook and Multnomah, Will Parker Anderson. Listen in!

Tune in to Hear:

  • Will define “engagement” as applied to your email list and how it differs from the engagement we seek on social media.
  • What constitutes a good engagement rate
  • Will’s three fundamental actions to encourage readers to engage with you
  • Two advanced tactics to increase that engagement
  • One step to take to begin engaging your email list today

More About Will

Will Parker Anderson is a senior editor at Waterbrook and Multnomah, part of Penguin Random House一the largest publisher in the world. He founded The Writers Circle–where he coaches nonfiction authors and sends out a weekly newsletter with writing and publishing tips. Will has written and edited for The Chosen, The Gospel Coalition, Dwell Bible App, Preaching Today, and Relevant magazine. Before entering full-time publishing, he was a pastor for 10 years. He’s been married to Emilykate for 11 years and they have 3 adorable kids.

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