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Writing Off Social
A student takes notes while studying at a sunlit desk with an open textbook.

Workbook Resources

Workbook Resources for

Module 1: What’s Working For You

Links from Module 1 Overview

Further Listening:

  • Set Up Your Voxer Account This is a link to create your Voxer account. Instructions on how to use Voxer can be found in the Additional Resources section at the back of your workbook.
  • Schedule Your Module 7 Strategy Call (for all you early planners)
  • Ep. 5: Pivotal Mindset Shifts for Writers Leaving Social Media
  • Ep. 7: 2 Things You Must Have to Build Your Platform Without Social Media
  • Ep. 65: How to Optimize Your Website to Sell More Books
Workbook Resources for

Module 2: Clarifying Your Message and Locating Your Reader

Links from Lesson 2: How to Find Your Niche

  • The Balanced MomCast 2021 Survey
  • The Balanced MomCast 2022 Survey
  • Make Social Media Small 7-Day Challenge Survey
  • Writing Off Social Podcast Listener Survey
Workbook Resources for

Module 3: Intro to the Growth Matrix

Further Listening for Lesson 2: Determining Your Core Offering

  • Sandy’s Interview with Kim Stewart on Book Marketing Mania
  • Ep. 6: The Key to Leaving Social Media Without Regret
  • Ep. 68: Is it a Ministry or Business? How to Know When to Charge For Your Work

Links from Lesson 4: Creating Your Lead Magnet

  • Sandy’s Quizzes
  • The Balance Busy Workshop
  • Holly Haynes’ Ditch the Social Drama Webinar

Further Listening for Lesson 4: Creating Your Lead Magnet

  • Ep. 47: Growing Your Email List with Great Reader Magnets with Mackenzie Walters
  • Ep. 51: How to Grow Your Email List with Private Podcasting with Holley Haynes
  • Ep. 53. How to Grow Your Email List with Quizzes with Jackie Aguglia
Workbook Resources for

Module 4: Alternative Pathways to Social Media, Pt. 1

Further Listening for Lesson 1: Collaboration:

  • Ep. 56: How to Grow Your Email List by Borrowing Other People’s Audiences
  • Ep. 57: How to Grow Your Email List w/ a Multi-Author Giveaway

Further Listening for Lesson 2: Community Connections:

  • Ep. 20: How to Grow Your Platform Using Radio
  • Ep. 24: Finding Your Reader Through Community Connections w/Jody Collins
  • Ep. 41: How to Grow Your Platform with Live Events with Laura Richmond

Links from Lesson 3: Scratching the Surface of SEO

  • All-in-One SEO
  • Plugin Yoast SEO Plugin
  • Boosting AI Optimization PDF
  • How Each of The Ten Pathways Supports AIO PDF

Links from Lesson 4: Scratching the Surface of Keyword Research

  • MonsterInsights Article: How to Add Google Analytics to a Website | 8 Simple Steps
  • MonsterInsights Article: How to See the Google Analytics Keywords for Your Website
  • Yoast Article: How to use Google Search Console: a beginner’s guide
  • KWFinder by Mangools
  • AnswerThePublic.com

Links for SEO Masters from Lesson 4

  • WPBeginner Article: 21 Tips for Using Google Search Console to Grow Website Traffic
  • Google’s Free Analytics Academy
Workbook Resources for

Module 5: Alternative Pathways to Social Media, Pt. 2

  • Schedule Your Mod 7 Strategy Call, if you haven’t already! 

Further Listening for Lesson 1: Blogging

  • Sandy’s interview with Stephanie O’Dea on The Balanced MomCast,
    Part One
  • Sandy’s interview with Stephanie O’Dea, Part Two

Further Listening for Lesson 2: Substack

  • Ep. 48: How to Grow Your Email List with Substack with Sarah Fay
  • Ep. 49: Substack vs Social Media (Sandy’s 1 Year Update)
  • EP. 59: How Do You Define Social Media?

Links for Lesson 3: Freelance Writing

  • The Christian Writer’s Market Guide

Links for Lesson 4: Article Submission

Below are three examples of ways to use article submissions to promote your core offering:

  • Jennie Allen’s “Find Your People” example‌
  • Why I Changed My Mind about the Millennium Sam Storm promotes his book “Kingdom Come” through this thought-provoking article at the Gospel Coalition. While I’m not promoting his eschatological point of view, this is a fantastic example of how you can serve your audience and sell your book. Storms gives us a ton of great information and things to think about, and at the end, he points us to his book where we can learn more. Scroll down to the end of the article to see how he does this.‌
  • Traumatic Memories: Is it Possible to Heal When the Details Feel Fuzzy? Finally, here is an example of using an article to promote a lead magnet (see the last paragraph of the article) and podcast (see her byline)
Workbook Resources for

Module 6: Alternative Pathways to Social Media, Pt. 6

Further Listening for Lesson 1: Podcasting

  • EP. 44: How to Sell Your Book with Podcasts with Kim Stewart
  • Ep. 50: How to Grow Your Email List with Podcasting with Steffanie Gass
  • Ep. 51: How to Grow Your Email List with Private Podcasting with Holley Haynes

Links from The First Steps to Podcasting

  • Audio Jungle/Envato Market, Royalty Free Music
  • Samson Technologies Q9U Dynamic Broadcast Microphone (affiliate link)
  • Samson MBA48 Microphone Boom Arm, 48″for Podcasting and Streaming(I have the 38″ arm, but it is no longer available. This one is identical but 10″ longer) (affiliate link)
  • Pat Flynn Podcast Cheat Sheet (Free)
  • Pat Flynn You Tube Tutorial (Free)
  • Pat Flynn’s Power Up Podcasting Paid Podcasting Course
  • Steffanie Gass’ Podcast Pro University Paid Podcasting Course

Further Listening from Lesson 2: Podcast Touring

  • EP. 43: How to Grow Your Email List with Podcast Guesting with Laurie Christine
  • EP. 80: Using Podcasting to Grow a Coaching Business w/Elizabeth Andreyevskiy

Links from Lesson 2: Podcast Touring

  • Where Do I Find Podcasts to Pitch?
  • Podcast Pitch Template (Google Doc)
  • Seven Questions to Vet Potential Podcasts
  • Watch The Podcast Tours Master Class

Links for First Steps to Podcast Touring

  • Samson Technologies Q9U Dynamic Broadcast Microphone (affiliate link)
  • Sensyne 10″ Ring Light (affiliate link)

Links from Lesson 4: Public Speaking, Pt. 2

  • New Mercies for Moms’ Event Inquiry Form
Workbook Resources for

Module 7: Implementation & Next Steps

  • Link to Summary Form
  • The Coaching Club
Workbook Resources for

Additional Resources

Links from Where Do I Find Podcasts to Pitch

  • Listen Notes
  • PodMatch

Links from Podcast Pitching Template

  • Podcast Pitch Template

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