From Negative $4 to Thriving: How Elizabeth Andreyeveskiy Built a Coaching Business Without Social Media
This post was adapted from Writing Off Social: The Podcast, Episode 80. You can listen in here!
When Elizabeth Andreyevskiy left social media, she was terrified.
Like so many of us, she believed that without Instagram, her business would disappear. Social media felt like the lifeline every entrepreneur needed—especially for someone trying to grow a coaching practice from home, surrounded by sippy cups, laundry, and the sound of toddlers.
But the constant posting, scrolling, and comparing wasn’t leading to clients or peace. It was only leading to burnout.
What she didn’t know then was that stepping away from social media would be the very thing that helped her grow—a slower, quieter, more faithful kind of growth.
Letting Go to Find Clarity
When Elizabeth deleted her accounts, she didn’t have a backup plan. She just knew she couldn’t keep doing what wasn’t working.
“I was pouring all my energy into posting, but it wasn’t translating into real results,” she said. “When I finally stepped away, I actually had more focus and peace.”
Without the constant noise of likes and algorithms, she was able to listen to her audience, her family, and to God. That stillness gave her the space to ask big questions: Who am I really called to serve? What do I actually want this business to look like?
Discovering Her People
At first, Elizabeth tried to reach “all moms.” After all, every mom feels stressed, right? But the more she prayed and reflected, the more she sensed God narrowing her focus.
Her calling, she realized, was to serve Christian moms who struggle with anger.
That focus didn’t come easily. “I didn’t feel confident about that at first,” she admitted. “I thought everyone knew more about Scripture than I do.”
Sandy, who has watched Elizabeth’s journey from the start, reminded her: “The women you’re serving are right there with you. They don’t need a whole Bible study—they just need someone who understands.”
With that encouragement, Elizabeth stopped trying to sound like everyone else and began showing up as herself—honest, compassionate, and practical. That authenticity became the foundation of her brand.
A New Way to Be Seen
Without social media, Elizabeth needed a new way to connect with her audience. That’s when she discovered the power of podcast guesting.
It started small. She reached out to hosts whose shows spoke to Christian women and moms. But instead of pitching herself, she pitched a topic.
“You have to be very strategic,” she explained. “Big shows get pitched all the time, so your email has to stand out.”
Her approach is refreshingly thoughtful. Before sending a pitch, she listens to past episodes and visits the host’s website to read their mission statement. Then she writes an email that shows she’s done her homework:
“I say, ‘I love who you serve and how you serve them. I’d love to support your mission by sharing this topic with your audience.’”
She includes a few suggested questions and talking points so the host doesn’t have to do any extra work.
And perhaps most importantly, she follows up.
“There were three big shows I really wanted to be on,” she said. “I pitched them, followed up three times, and didn’t hear anything. A few months later, I tried again. Eventually, they all said yes.”
As Mary K. put it, “It’s so meaningful when a guest has actually listened to your show. You can feel that care and professionalism.”
That intentional approach not only grew Elizabeth’s visibility but also built genuine relationships within her niche.
Building Slowly, Faithfully
Once Elizabeth found her focus and a strategy that worked for her, her business began to grow—slowly, but steadily.
The first year after her pivot, she signed two clients.
The next year, twelve.
By September of the third year, fifteen—and counting.
Each new client represented not just income, but transformation. Moms who were angry, overwhelmed, and exhausted were finding peace through her coaching program.
Behind the scenes, Elizabeth kept refining her systems, improving her offers, and staying faithful to her mission.
Investing in Growth
When Elizabeth first launched her business five years ago, she struggled to earn an income.
“I earned negative four dollars,” Elizabeth laughed, remembering those early days. “I thought that’s just what writers and coaches do!”
A major turning point came when Elizabeth decided to invest in herself.
In 2024, she joined a $2,000 business program—one that was mostly self-paced with big group calls. “It was huge,” she said. “Thousands of people. You might not even get your question answered. But I still watched all the videos, did the work, and I made $20,000 after that.”
That result convinced her it was worth investing more deeply. So in 2025, she hired a Christian business coach who specialized in high-ticket offers.
“I told my husband I wanted to renew for another year,” she said. “He didn’t even argue because he’s seen the fruit.”
Having that support and accountability has been “game-changing,” she said. “When you’re working alone, it’s easy to get off track. But when you have someone checking in every week, you show up differently.”
This year, she’s already doubled her income—and done it all while working about 15 hours a week.
The Rhythm That Works
Elizabeth’s days look different from many entrepreneurs’.
She drops her kids off at school. She picks them up. She makes dinner. She’s still the heartbeat of her home.
“I work maybe three or four hours a day,” she said. “Some days I don’t work at all. And this year, I made more than my husband.”
There’s no hustle, no viral growth, no overnight success story here—just quiet, consistent faithfulness.
Sandy reflected, “Your stamina and perseverance are so admirable. Watching you grow from frustration to confidence has been such a gift.”
What She’s Learned Along the Way
When asked what she’d tell another aspiring coach just starting out, Elizabeth didn’t hesitate.
“Know exactly who you serve and how you help them,” she said. “If you don’t, you’ll just keep spinning your wheels.”
Her other lessons are simple but powerful:
- Keep one clear offer. Don’t confuse your audience with too many options.
- Show up consistently. Even a few focused hours matter.
- Follow up. Most opportunities don’t come from the first email.
- Find accountability. You can’t do this work in isolation.
- Keep your mindset right. “If you just keep going,” she said, “your success is inevitable.”
Faith in the Slow Work
When Elizabeth looks back over her five-year journey, she sees God’s faithfulness woven through every season—especially the hard ones.
“This has been five years in the making,” she said. “I’ve been consistent. I didn’t give up. And I’ve done it part-time this whole time.”
Her favorite reminder comes from Psalm 128:2:
“You shall eat the fruit of the labor of your hands; you shall be blessed, and it shall be well with you.”
She’s living proof that steady obedience adds up.
“If you just keep going,” she said softly, “you will eventually succeed. Giving up is not an option.”
A Gentle Reminder
In a world obsessed with fast growth and flashy success, Elizabeth’s story offers something deeper.
It’s a reminder that God honors small, faithful steps—the kind taken between diaper changes, school pickups, and quiet mornings with coffee and a laptop.
Success doesn’t have to look loud. It can look like a mom, working a few hours a day, building something beautiful from home—without social media, without hustle, and without losing herself in the process. Her journey invites us all to breathe a little deeper, trust the slow work, and remember: If you just keep going, your success is inevitable.
This post was reformatted from our original transcript by ChatGPT and edited for accuracy by Mary K.
