EP. 92 | Using YouTube as an Alternative to Social Media w/Thomas Umstattd, Jr.

If you’ve ever typed “Should writers be on YouTube?” into a search bar and walked away more confused than when you started — this episode is for you. We’ve never had much to say about YouTube, but today we’re diving deep with someone who has done the work. Thomas Umstattd Jr. joins us for his third time on the show, and we’re finally going to tackle the YouTube question — the time, the tech, the payoff, and whether it’s actually right for you — or just one more shiny thing pulling you away from the page. Listen in!

Tune in to Hear:

Why Thomas considers YouTube a social network in some ways—but not others—and what that means for writers trying to avoid the scroll trap
The hidden costs of adding YouTube that nobody warns you about
Why cross-posting your podcast to Facebook is wasted effort, but uploading it to YouTube is a different calculation entirely
How to know whether YouTube is a genuine ministry fit for you or just another shiny thing pulling you away from your actual work
Thomas’s three-circle framework for deciding where to focus your platform energy

More About Thomas:

As an award-winning speaker, Thomas teaches audiences all over the world. His friendly speaking style blends multimedia and audience participation. He offers audiences a unique perspective to help them use the web in a whole new way.

In 2014, Thomas’s blog post Why Courtship is Fundamentally Flawed went viral and reached over a million people in just a few weeks. It led to a Kickstarter campaign and later the book Courtship in Crisis.

As a podcaster, he hosts the Novel Marketing Podcast, and the Christian Publishing Show.

Thomas currently serves as the CEO of Castle Media Group LLC, the parent company of Author Media.