Ep. 56: How to Grow Your Email List by Borrowing Other People’s Audiences

Borrowing

Building your audience can feel like an exercise in futility. Churning out post after post, hoping that one new person will subscribe. But today’s guest invites you to step off the content hamster wheel of death and try a different approach–an overlooked and underrated marketing strategy that he inadvertently discovered 10 years ago. 

This week we are speaking with Bryan Harris, Founder and CEO of Growth Tools, who has used his growth framework to help clients such as Amy Porterfield, Michael Hyatt, and Jerry B. Jenkins. Listen in!

Tune in to Hear:

  • How Borrowing Other People’s Audiences (BOPA) works and the results Bryan has seen from it
  • Why BOPA is the best marketing strategy for authors- whether fiction or nonfiction
  • How to track whether or not BOPA is working for you
  • What mistakes to avoid when seeking to borrow other people’s audiences

More About Bryan:

Bryan Harris is the founder and CEO of Growth Tools, a monthly coaching service that makes it nearly impossible to fail at getting clients. His clients include industry titans like Michael Hyatt, Ancient Nutrition and Amy Porterfield. Bryan’s most known for BOPA: the most overlooked and underrated marketing strategy he inadvertently discovered 10 years ago when Noah Kagan shared his blog post with 50,000 people. After this happy accident generated millions in revenue and hundreds of thousands of email subscribers, Bryan has reverse-engineered it down to a repeatable science you can use to predictably grow your online business.

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