EP. 47:Growing Your Email List With Great Reader Magnets w/ Mackenzie Walters

EP47:Growing Your Email List with a Great Reader Magnet w/ Mackenzie Walters

What makes a great reader magnet? Where do you start if you want to create one? And what do you do if you’re afraid it won’t work? Today we talk with Mackenzie Walters– a national award-winning journalist, business book ghostwriter, and author about crafting a unique and relevant reader magnet. Listen in!

More about Mackenzie

Mackenzie Ryan Walters is a national award-winning journalist, business book ghostwriter, and author of “Faith Storytellers: Unleash the Power of Your Story,” a #1 new release in Amazon’s author reference and faith categories. Mackenzie started her business, StoryStruck Marketing, in 2019 to help organizations leverage the power of storytelling. She now lives in West Des Moines, Iowa, with her husband Andy, their two boys, and their dog, Maddie. When not working in her basement writing nook, Mackenzie enjoys gardening in the summer, baking bread once the frost arrives, and volunteering as a youth group leader throughout the school year.

Tune in to hear:

  • Mackenzie detail what makes a great reader magnet?
  • A framework for developing an effective reader magnet
  • Reader magnets ideas for both fiction and nonfiction writers
  • The one thing you’ll need to overcome as you set out to create your first reader magnet

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